What are the Food Preferences of Generation Z?

Generation Z diners may be young, but they already have a taste for nostalgia. According to FONA International, a company that specializes in sweet and savory flavors for the food and beverage industry, the most popular flavors among young people include berries, citrus fruits, chocolate, vanilla, and marshmallow. Generation Z has shown a preference for a healthy diet, including more organic and natural foods that are free of additives. This is largely because they are growing up in an era of health and wellness in which consumers pay more attention to the list of ingredients compared to previous generations.

Rather than sitting down to lunch or dinner, Generation Z prefers to eat short meals or snacks throughout the day. They focus on healthy foods and 54% of them say they prefer to eat healthy snacks. However, when asked to choose their favorite snacks, only 3% mentioned fruits, vegetables or nuts. Generation Z also tends to believe that their personal choices about food are an important indicator when it comes to sustainability, and 50% say that their individual choices about buying food and beverages have a “significant” or “moderate” impact on the environment.

In order to meet the needs of this generation, food companies must take into account their preferences for healthy snacks and sustainable ingredients. Companies should also consider the importance of convenience when it comes to meal times. For example, providing pre-packaged snacks that are easy to grab on-the-go can be a great way to appeal to Generation Z's busy lifestyle. Overall, Generation Z is looking for food that is both healthy and sustainable.

Companies should focus on providing snacks that are made with natural ingredients and that are packaged in an environmentally friendly way. By understanding the needs of this generation, companies can create products that will appeal to them and help them make healthier choices.

Joanne Wohlfahrt
Joanne Wohlfahrt

Wannabe bacon junkie. Wannabe writer. Coffee enthusiast. Total zombie practitioner. Infuriatingly humble social media scholar.