However, according to the NPD Group, baby boomers have almost 90.4 billion occasions to eat ready-to-eat sandwiches a year, 20% more than those of the millennial generation, who accumulate 83.1 billion snacks.2 Baby boomers are still a huge market, with 74.9 million people (alone). When it comes to the large amount of snacks they consume, Generation Z ages 2 to 17 takes the cake. 2 Each of these snack-crazed kids consumes more than the average amount of 1500 snacks a year compared to other age groups. Millennials approach feel-good food simply as the food that makes them feel good about their food choices.
And while they have proven to be a positive influence on the world of business, the economy and pop culture, they also gave us some rather questionable processed food creations, unsightly dishes and fast food chains that seem to never die. Their influence continued to shape the economic prosperity, dietary trends, and youth culture of the 1960s and 1970s. While boomers overtook millennials in terms of the number of ready-to-eat snacks, they don't come close to kids when it comes to the amount of snacks they consume. Motivations, the choice of snacks and when and where to eat them vary by age group, says Darren Seifer, food and beverage industry analyst at NPD and author of the company's Snacking in America study.
Because they believe that healthy foods are vital to their longevity, boomers have been a driving force and an original influence in the craze for organic foods without additives. While the phenomenon of clean labels is often attributed to the millennial generation's insistence on healthy snacks and trackable food sources, boomers have been at the forefront of the movement for fresh, less processed foods. So while they may still be stuck in the past, let's take a look at some of the craziest dining trends that ever existed.
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