Unique and exotic fruit combinations are popular with consumers, as berry, citrus and tropical fruit flavors dominate the category. These refreshing and indulgent flavors will continue to drive this category along with functionality. Consumers are redefining the concept of healthy eating with a growing taste for functional, authentic and adventurous ingredients, according to a new Tastewise report. Demand for food and beverages to support functional health increased by 4% over the past year.
In addition, 18% of Americans highlight the health benefits of their food and beverages while sitting down to eat. For its report, Tastewise AI used billions of data from recipes, restaurant menus and social media interactions to identify food trends, which represent 26% of beverages for next year. As consumer interest in personalization grows, Tastewise predicts that condiments, often referred to as “the last touch of flavor”, will take on a new character as functional health providers. Of the 10 fastest-growing condiments within the condiment category, six are floral or botanical ingredients: vetiver, catnip, patchouli, tonka bean, yarrow and kokum.
Energy-boosting beverages increased 21% year over year, while interest in energy drinks that highlight their health benefits increased 45% over the same period. According to Tastewise, this category is entering its “era of heroes”, as the consumer's conception of the product focuses more on taste and experience. Emerging demands tend to focus on nutrition, while the predominant claims focus on functional health. Interest in culturally authentic non-alcoholic beverages has grown by 31% in the last two years, representing an opportunity for brands to introduce new global concepts into the American mainstream.
Along with fresh waters, Latin American specialty beverages are gaining ground in the United States. UU. It includes horchata (+16%), a sweet rice drink popular in Mexican cuisine, and chicha morata (+45%), a Peruvian cold drink made from purple corn. In addition to focusing global and niche beverages on well-known flavors, Tastewise recommends that brands consider the role of natural alternatives to processed sugar in non-alcoholic beverages, such as brown sugar, a common ingredient in Indian, African and South Asian dishes, and monk fruit, which is often found in Chinese cuisine.
Although sweet and spicy are still the best flavor profiles in the U.S. Fusion flavors, such as spicy honey, have stepped in to fill the void. For example, interest in hot honey and frozen desserts has grown by 150% in the last two years. Nostalgia and tradition will continue to play a key role in the development of new and indulgent fusion dishes that reflect dishes such as ice cream, chicken sandwiches and cornbread ice cream.
For more than 90 years, The Food Institute has been the best “single source” for food industry executives, providing useful information daily through email updates, weekly through The Food Institute Report and through a comprehensive web research library. Our method of gathering information is not just a “keyword search”. Some custom software development services now offer food delivery apps for home delivery, which improves customer satisfaction when people order processed foods. The flavor industry has been mainly influenced by the dietary consumption of various foods and beverages.
With an enormous demand for natural or chemical-free flavors, food manufacturers should focus on producing natural ingredients to adapt to flavor trends. In addition, the adoption of floral flavors has become a trend attributed to spending on natural food products. Natural foods have become a global trend, which is why the food industry is striving to develop new sources of flavors. In addition, many custom software development companies introduce various software systems for the food industry that make food easily available to customers.
Hasegawa USA details emerging trends in food and beverage flavors and predicts future changes in what consumers are looking for in packaged foods, beverages, and even food service. In addition, technologies also play a vital role in delivering processed foods more efficiently, contributing to the way people order food. Chaat masala, a North Indian spice blend made with dried mango powder, cumin, coriander, dried ginger, salt, black pepper, asafetida and chili powder, is a “basic flavor enhancer” for many street food dishes in North India, but it can also be used in other foods and beverages for a combination of multiple flavors, explains Sundaresan from Spoonshot. According to Liz Moskow, director of Bread & Circus Future Food Advisory, this trend of “mixing and combining flavors” has led to what she calls the “Sweet Plus” trend.
With rising inflation, driven mainly by fuel and food costs, consumers are trying to stretch their budgets as much as possible, which means negotiating lower or reducing the consumption of certain foods. With an enormous demand for organic food products and beverages, the European market is driving the growth of the global flavored food industry. In addition, customers find it easier to order organic or processed foods thanks to online ordering applications from software companies in the food industry. .
