Today's consumers are looking for customizable foods, beverages and dietary solutions that help them more aggressively meet their own personal nutritional and health goals.
General health and wellness
products and programs no longer fit all. Microwave-safe meals in a mug with the Lean Cuisine Marketplace label are designed to offer an easy dinnertime option with an ethnic twist. Angie's BOOMCHICKAPOP's BOOMCHICKAPOP gluten-free boiled corn now comes in a new, modern flavor, Rosé.Photo courtesy of Conagra Brands. In addition, although inherent nutrition is currently in vogue, only a quarter of adults know and can explain the concept of nutrient density (IFIC 201). Adults take dietary supplements; 58% take multivitamins; 31%, vitamin D; 28%, vitamin C; 21%, protein; 20%, calcium; 20%, vitamin B; 20%, B complex; 16%, omega-3; 15%, green tea; 14%, magnesium; 13%, probiotics; 13%, iron; 12%, turmeric; and 12%, vitamin E (CRN 201). Superfoods, such as kombucha, coconut water, matcha, goji, edamame, turmeric, black garlic, pitahaya, heirloom vegetables and hemp show triple-digit growth on restaurant menus. Among ancient cereals, farro, chia, quinoa and millet are the ones with the greatest advances (Datassential 201).Nearly a third (31%) of adults now consider herbal flavors to be very attractive, 5% more than in the last two years (Technomic 201).
Shrooms Snacks take advantage of the prestige of mushrooms, which are considered a promising ingredient for health. Photo courtesy of Shrooms Snacks Good Source Snacks are formulated with ingredients that are associated with health benefits. Afternoon Boost nuts, for example, have been shown to improve cognitive performance, the company says. Photo courtesy of Good Source Foods. Eight in 10 U.
S. adults (82%) have trouble sleeping at least one night a week; 39% say they have trouble sleeping five or more nights a week (packaged data). A similar percentage considers that “getting enough sleep” is the most important factor in maintaining good health and preventing health problems (HealthFocus 201). Four out of 10 people who used a hemp-based CBD food or supplement did so because of anxiety; 36%, because of pain; 34%, because of relaxation; 29%, because of insomnia; and 24%, for depression (NBJ 201).
Melatonin, combined herbs (e.g., Dymatize sports nutrition supplements are formulated to offer high-quality proteins, the company emphasizes. Photo courtesy of Dymatize Sellers of sports nutrition products may need to reformulate protein-based products to offer different options to consumers in a way that competitive athletes, who have different nutritional needs (Sloan and Adams Hutt 201). Just over half (53%) of adults meet the physical activity guidelines for aerobic exercise from the Centers for Disease Control, but only 23% meet muscle strength goals (CDC 201). Building strength is now the third most important reason to exercise, after controlling general health and weight (HealthFocus 201).
As consumers become more familiar with an increasing range of proteins, they begin to focus on the quality and integrity of the protein and on finding the type of protein that best suits their needs. Two-thirds (67%) of adults say that consuming complete plant-based protein is important to them; one in five say it's very important (USB 201). Sellers should talk more about the amount and type of protein needed to activate muscle synthesis, including the presence of essential amino acids (specifically, leucine) and the time of protein consumption for optimal muscle development. The brand name POGO means “power on the go”, which makes the brand's positioning clear. The wraps are formulated with colors derived from vegetables, fruits and spices.
Photo courtesy of Sweet Earth Foods Cappello's grain-free pizza dough is made with almond flour. Photo courtesy of Cappello's Similarly, paleo descriptors appeared in 0.7% of U. menus last year; the ketogenic diet appeared at 0.2%. However, while diners gave them credit for being unique, they received relatively low scores in terms of intent to purchase (Datassential 201).With the goal of leading a healthy life with a new focus on mental health, these companies now offer personalized plans based on taste preferences, body type and DNA testing).
Jenny Craig has partnered with Walgreens. Personalized nutrition diet plans prescribed by various food apps are also trending. It is important to note that the U. Food and Drug Administration has not reviewed the effectiveness of the algorithms used to support these programs, nor have clinical studies been conducted to verify their validity.
Personalized DNA-based nutrition kits are in the spotlight, despite being accurate to only 40%, according to the American College of Medical Genetics and Genomics (201). Despite the slowdown in sales around the perimeter of grocery stores, fresh produce is still the food statement most requested by 77% of consumers (Sprinkle 201). Chobani oats, which are offered in three varieties besides the natural one, are among the growing range of alternatives to plant-based milk. Primal Kitchen mayonnaise, in multiple varieties, is made with simple ingredients such as avocado oil and is formulated to comply with the principles of the ketogenic, low-carb and paleo diet, according to the company. Photo courtesy of Primal Kitchen Feel Good Foods, which has just launched a line of breakfast bags, is committed to formulating products without preservatives, artificial ingredients or genetically modified ingredients.
Photo courtesy of Feel Good Foods When buying bread, rolls or other bakery products, whole grains are important for 43% of consumers; multigrains are important for 37%; absence of artificial ingredients 33%; minimally processed ingredients 26%; and absence allergens 17% (ABA 201). Eight out of 10 commercial bakery operators sell gluten-free bakery products; nut-free and egg-free bakery products are also increasing (Martin 201). Vegetables are main ingredient in Garden Lites vegetarian superfood cakes which are offered as breakfast snack or side dish options. Photo courtesy Veggies Made Great Snacks which are healthy and indulgent boosted growth last year with sales increasing by 3.9% followed by traditional snacks with +2.9%; really healthy snacks with +1.6%; candies increase 1.2% (Lyons...
